News & Activities

Launch conference

"The environment to trigger more sustainable tourism", 5 February 2009, Brussels

PRESERVE's official public launch conference took place on 5 February 2009 In Brussels. The event was kindly hosted by the regional representation of Abruzzo (I), located at 210 Avenue Louise B-1050. Over 50 key stakeholders representing regions, chambers of commerces, EU institutions and other tourism actors took part in the debate to discuss the environmental impact and potential of European tourism.

General context

Tourism is a common denominator of all European regions, urban and rural, because each territory has a unique cultural heritage and landscape that deserve to be preserved. Having said that, many examples show that tourism can be a threat to the beauty and diversity of the European landscape rather than a vehicle for economic growth, job creation or innovation, and may thus aggravate the new challenges currently facing the EU. Regions must be careful when developing their cultural heritage strategies, to think in sustainable terms and to use the right indicators, should they want to fully benefit from their tourism assets.

How can the environment be used as a leverage to make tourisme policy more sustainable?

The conference will be the opportunity for various stakeholders to learn about the project, its objectives and planned activities and to meet the partners. A thematic session will also bring together various experts and good practices to illustrate how the environment can be beneficial to tourism in Europe. On the one hand, sustainable policies can contribute to higher quality products and thus attract more people to the region but also has economic advantages through savings that can be done.


Documents to download



Project description

Practical information

More about the speakers and their presentations


Herbert Hamele

President of ECOTRANS

He represents the European network Ecotrans, which is a European eco-label for sustainable development. This network gathers experts and organisations in Tourism, Environment and regional development, who are seeking to promote good practice in the field of sustainable Tourism.

Making tourism more sustainable: International initiatives, tools, examples

Accommodation businesses in Europe – examples of good practice

Céline Dawans

Project Coordinator and AER Policy Coordinator

She works for AER's Committee 1 on Economy and Regional Development policies. Her tasks include policy monitoring in the fields of innovation, tourism and sustainable policies. In addition to the main AER activities of Committee 1, Céline coordinates the activities of the PRESERVE project.


Project objectives and expected results

Gunn-Viol Kattilakoski

Sales Manager, Örebrokompaniet

She is actively involved in the promotion of the Region of Örebro in Sweden but also to the international market. She presented the "Heart of Sweden". 

Michael Azodanloo

Head of Department for Territorial Cooperation, ICS Internationalisierungscenter Steiermak GmbH.

Main tasks of the department are: To take over all ongoing EU-Projects from the former Unit for Internationalisation within the Department for Economy and Innovation of the Offices of the State Government of Styria and to participate in new EU-Projects. To develop also new EU-Projects for the State Government of Styria and the Styrian institutions and companies and to evaluate EU-Projects of Styrian institutions and companies as well as to co-finance EU-Projects (subsidies are given out of Budget from the State Government of Styria). 

Optimising the Peer Review methodology

Tony Mercer

Head of VisitScotland’s Quality and Standards

He is also a member of the Scottish Tourist Board.
VisitScotland is the national tourism organisation for Scotland.
He presented the Green Tourism Business Scheme (GTBS) which is the leading sustainable tourism certification scheme in the UK.

The Green Tourism Business Scheme in Scotland

Antony Evans

Research scientist, BMT, iTacitus project

He works in the British Maritime Techonology Group (BMT), a leading international multi-disciplinary engineering, science and technology consultancy offering a broad range of services, particularly in the defence, energy, environment, shipping and ports and logistics sectors.
He works on the project iTacitus (Intelligent Tourism and Cultural Information through Ubiquitous Services) , which is a European research project funded under the Sixth Framework Programme for information society technologies. iTacitus aims explore ways in which information technology can be employed to encourage cultural tourism.
The iTacitus consortium is formed from 6 organisations in 4 European countries including BMT (UK).

iTacitus: Enhancing cultural tourism


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