News & Activities

Mid-term conference

Mid-term dissemination conference - 16-18 March - Alba (RO)


Tourism is one of the world's largest industries and in many regions the single largest source of investment and employment; it is one of the economic activities with most significant potential to generate future growth and employment in the EU. In its narrow definition, tourism currently contributes some 4% to EU GDP. Tourism indirectly generates more than 10% of EU GDP and provides about 12% of all jobs.  

Today, the tourism industry is also faced with challenges linked to the economic downturn. More than ever the overarching challenge for the tourism sector is to remain competitive but not only: environmental and social sustainability in tourism are more than ever crucial when foreseeing the future of this sector . Past crises show that people continue to travel and that tourism does not stop altogether but requires adaptation on behalf of the policy makers and stakeholders.  

The conference gathered almost 150 participants from around Europe and was an opportunity to discuss the lessons that can be drawn from the crisis and the long term prospects of this sector to come out stronger by harnessing tools of sustainability. The event offered a wide-range of activities, discussions and networking opportunities. The PRESERVE conference also marked the half-way milestone for the 14 partners of the consortium who will present their main findings.

AER, Alba County and PRESREVE partners welcomed almost 150 participants at the PRESERVE mid-term conference which took place from 16-18 March 2010 in Alba Iulia (RO). The event took place with AER committee 1 plenary meeting.


Documents to download

Speaker presentations

  • Sonia Pallai - Terre di Toscana (.PDF)
  • Charles E. Bélanger - BITS (.PDF)
  • Jokob Stoumann - Oxford Research (.PDF)
  • Ilona Katona - Észak-Alföld (.PDF)

Conference documents

  • List of participants (.PDF) / List of signatures (.PDF)
  • Agenda (.PDF) /
    Programme (.PDF)
  • First announcement (.PDF)
  • General programme of events (.PDF) /
    Programme des événements (.PDF)
  • Evaluation form (.DOC)


Please address any questions to:
Céline Dawans
T: +32 (0)2 421 83 89
F: +32 (0)2 421 83 69


Press clippings

  • Press release (.EN) (.FR) (.DE)
  • Apprearances in the media (.PDF)


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