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Peer review: Észak-Alföld

Peer review Észak-Alföld

Észak-Alföld Region hosted the peer review from 12-16 April 2010.

This one week programme with around 25 personal interviews, field and project visits, workshops and seminar allowed the peers form Abruzzo, Alytus, Örebro and Styria to have a deep insight to the tourism projects, partnership and strategic documents of Észak-Alföld Region. During the study visit, the review team ascertained the strength, weaknesses and potential of the host region's tourism policies of the region.  

Észak-Alföld region is rich in tourist attractions, especially rich in thermal and curative waters, in protected areas (such as Hortobágy which is part of World Heritage), The monotony of its plains is disrupted by saliferous and fresh-water lakes, dead channels surrounded by reeds, acacia trees and the blue ribbons of rivers flowing into the Tisza, which give the possibility to do outdoor activities such as horse riding, cycling and canoeing.  

The peer team have remarked that the tourist infrastructure in the region, especially thermal spas and hotels are competitive on European level, however the infrastructure should be prepared for foreign guests: e.g. signs in English are needed to help orientation   

The Hortobágy and Lake Tisza can be the additional „spice” in the wellness tourism of the region. This additional opportunity is ready to be exploited in a financial and economical sustainable way. They have suggested that the enterprises and experts in tourism sector should have a much closer cooperation in the everyday work; they should meet regularly, exchange ideas and experiences.  

Peers liked the new „innovative” Hungarian cousine that can build the basis for longer stays in the region. They have suggested to the hosts that human resources should be trained in tourism expertise, service and especially languages and also tourism developments (private and public) should be focused on the target groups.  

In international marketing the region should find the main image, which makes it different from other Hungarian thermal-wellness regions. They believed that there are great and still unexplored opportunities for eco and active tourism, especially in Hortobágy, Lake Tisza and in the Szatmár-Bereg area.


Documents to download


For further information on the host region or the peer review, please contact the partners from Eszak-Alföld


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